The Rise of Twitch: How 120m January Viewership is Revolutionizing Online Entertainment

Are you tired of the same old TV shows and movies? Do you crave something more interactive, engaging, and unpredictable? Look no further than Twitch! With a whopping 120 million viewers in January alone, this online entertainment platform is taking the world by storm. From gamers to musicians to talk show hosts, Twitch has something for everyone. In this blog post, we’ll explore how Twitch is revolutionizing the way we consume media and why it’s become such a cultural phenomenon. So grab your controller (or keyboard) and get ready to join the millions of fans tuning in to watch their favorite streamers on Twitch!

What is Twitch?

Twitch is a live streaming platform owned by that allows users to broadcast and watch video games, music, and other content online. In January of this year, Twitch’s viewership surpassed that of YouTube for the first time. This trend has continued throughout 2018, with Twitch now hosting more than twice as many hours of streaming content as YouTube. The growth of Twitch has led to changes in the way people watch online entertainment, and its impact on the industry will be felt for years to come.

Twitch began life as an audio-only platform in 2011. It was founded by Justin Kan and Emmett Shear, two MIT students who wanted to create a platform where gamers could chat and share tips while playing games together. Initially, Twitch was only available on desktop browsers, but in 2013 it released its first mobile app. That same year, Twitch raised $7 million in venture capital from investors including Sequoia Capital and New Enterprise Associates (NEA).

In early 2014, Disney joined forces with Twitch to create Disney XD Games, which would be a dedicated channel for gaming content. That same year, Microsoft bought a minority stake in Twitch for $5 million. This infusion of cash helped Twitch expand its reach beyond just gamers; in 2016 it introduced live streaming for conventional TV shows and movies via its own app and website.

The Rise of Twitch: How m January Viewership is Revolutionizing Online Entertainment

How does Twitch work?

Twitch is a live streaming platform where users can watch others play video games, work on projects, and more. It was founded in 2007 by Justin Kan and Emmett Shear. In January 2019, Twitch’s monthly viewership surpassed 1 billion hours watched, making it the most popular streaming platform in the world. This growth has been largely due to the popularity of gaming content, which accounts for 67 percent of all viewership on Twitch. Other popular genres on Twitch include music (14 percent), documentary (10 percent), esports (9 percent), and comedy (5percent).

To watch live content on Twitch, users need to sign up for an account or log in with their existing account. Once they have an account, they can follow people they’re interested in watching and join channels that interest them. Channels are groups of broadcasters who share content together. When a broadcaster starts their stream, they automatically become part of the channel unless they choose to leave it. Users can also create their own channels if they want to share their own content with a wider audience.

One of the main reasons why Twitch is so popular is because it’s relatively easy to use. Anyone can start streaming without any prior experience or equipment required. All you need is a webcam and internet connection! To make things even easier, Twitch provides tools such as chat rooms and Subreddits where viewers can engage with each other while watching live content.

Overall, Twitch has revolutionized online entertainment by providing a simple yet

Growth of Twitch

  1. Twitch grew by 66% month-over-month in January 2018, and now has over 20 million monthly active users (MUA). This growth is a direct result of the success of live streaming platforms, as viewers are increasingly turning to them to watch video games, movies, and other popular content.


  1. The live streaming platform has also seen a rise in popularity among professional gamers. In January 2018, there were 1,500 competitive players competing on Twitch. This number is expected to increase significantly in the coming years as more professional leagues adopt Twitch as their broadcasting platform.


  1. Overall, Twitch continues to be a leading player in the online entertainment market, with its ability to connect audiences around the world making it one of the most popular platforms for live streaming.

January viewership for Twitch

According to a report by The Verge, Twitch is on track to have its biggest month yet in January 2018 with viewership numbers reaching 1.5 million concurrent viewers. This surge in viewership has been attributed to the popularity of live streaming games such as Fortnite, PUBG, and League of Legends. In addition, Twitch is also seeing increased viewership for its other content including comedy channels and gaming streams that are not related to any one game or genre.

This surge in viewership has led many large companies to invest in Twitch platforms. For example, Amazon recently bought Twitch for $970 million, and Google is reportedly looking into investing as well. These investments will help Twitch continue to grow and reach new audiences around the world.


Twitch has been a big part of the online entertainment landscape for years now, but it’s only recently that it has really exploded in popularity. In January of this year, Twitch streams saw an average viewership of 120 million people – a number that is far higher than any other streaming platform or video service on the internet. What’s driving this massive surge in viewership? For one, Twitch is incredibly easy to use – all you need is a computer and an internet connection. Additionally, Twitch makes it insanely easy to broadcast your gameplay live to an audience of millions (or even billions) of people. Whether you are a pro player or just trying out new games for the first time, Twitch is definitely worth checking out!       

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