6 Fantastic Beneficial Techniques for Producing Packaging Boxes
If you observe all the successful brands in any market, you will notice their eye-catching yet creative packaging boxes. They focus on the detailing of their packaging and the quality of the products inside. This is because they know the secret behind a successful marketing campaign: the packaging. A customer will notice brands from it first. Here we will discuss some useful techniques of production that can make these boxes something valuable:
Best Material Selection for Packaging Boxes
Packaging boxes come in various materials, and the selection of any option depends upon the delicacy and the packaging requirements of any product. Most brands use corrugated cardboard, folding cartons, and rigid paperboard to have their boxes. Corrugated packaging is durable, which is great for e-commerce businesses that ship goods over long distances to the final customers. On the other hand, lightweight items are mostly shipped in folding cartons. There are many different folding cartons, making them a very flexible packaging material that can be used for many different products.
Furthermore, rigid boxes are mostly used for luxury items as they give a high-end appearance than other types of boxes. They are costly but give a brand a premium appeal. Therefore, choose any material depending on the budget and your branding needs.
Focusing on Compression Strength and Durability
Custom packaging boxes may have one or multiple layers of material. For example, many boxes come with one wall of cardboard. Such a single-wall box has a liner inside and outside and one layer of flute on the outside. They are cheap, light, and protect things during transport. Other than this, there are boxes with two walls of cardboard. Such a double-wall box has two liners on the outside, a one-liner on the inside, and two layers of fluted paper in between the liners and layers. These boxes are stronger and can be put on top of one another. When the box is stored for a long time, the extra layers help keep the things inside from getting crushed.
Custom Shapes and Sizes
The size and shapes of packaging boxes wholesale are two aspects that one must consider. If you put a product in the wrong-sized box, this will cause damage to the products. Nor too big size box nor too small size is good. Create a box after measuring the dimensions of your product properly. Furthermore, choose a share that best presents your product. The good news is that you can customize your packaging in any shape to make it your dream packaging. You have a lot of options.
Work on Internal Packaging
Like the outside, it’s important to pay attention to the inside of a box. If the printing and interior design are done right, the customer will have a great time opening it, leaving a lasting impression. You can print logos on the inside walls of a box as well as the outside. Also, the brand uses different inserts to protect the product and make it look nice. All of these things make a box look great.
Premium-Quality Printing Techniques
Selecting the right printer for your custom printed packaging boxes is also an important part of the production. You have the option of offset lithography, which is in use for large or flat items like folding cartons, corrugated packaging, and large labels used on packaging and retail displays. Besides this, flexography is a good choice for long print runs because it is cheaper and has fewer printing restrictions. Moreover, digital printing is becoming increasingly popular as a way to package things because it prints faster, costs less to run, and has better quality.
Packaging Boxes with Finishing
Last but not the least, finishing is what makes a box extraordinary. You can go for a matte finish that gives off an air of sophistication that is both simple and smooth. It is also easy to read any text on the packaging with it. Furthermore, many brands use Soft-Touch Matte Finish, which gives the same look as a matte finish but is smooth to the touch. It feels soft and luxurious. Other than this, there is an option of having a gloss finish that gives you rich and bright colours that reflect light in a beautiful way. It also doesn’t show fingerprints, dirt, or dust very well.
All the techniques mentioned above are just an insight into having value-added packaging boxes. The sky is the limit when you want to win the hearts of your customers with the creativity of these boxes. The more time and resources you invest in this aspect of marketing, the higher the chances of success.